It might seem strange to think that it is now ten years since the largest social network every created was first dreamt up in the dormitory of an American University. It’s uniquely recognisable symbol is everywhere and can be used to access almost everything. It is undeniable that social networking has completely changed the way in which we interact with people as well as how we approach our day to day communications with one another.
A significant part of the success of the major names in social media has been the ability to share photos, stories and send instant messages from a single place. This convenience has stretched from the browser interface across to tablets and mobile devices.
However, the endless amount of advertising, ‘promoted posts’ and a general excess of material in which people simply have no interest has pushed users away from the fully integrated GUI and towards applications which have a particular function. Applications which do one thing exceptionally well, as opposed to do many things to a lower level of quality and with regular changes to the user experience.